I don’t actually remember how I started writing, but I do remember what shaped me as a writer: the after-school hours I spent on MSN Messenger, translating Japanese comics with strangers I’d never even met.

That’s where I learnt the joy of using language to connect stories to people. Whether it’s through a sneaky turn of phrase or an unexpected analogy, I love the challenge of finding the right words to not only convey meaning, but to make it a message worth remembering.

What I hope to do as a writer and strategist is to create something that packs an emotional punch.

So let’s see if we can knock out some of your goals together.

Experience

2024 - present
FREELANCE WRITER, EDITORIAL STRATEGIST, & PRODUCT OPERATIONS ANALYST

2022 - 2023
EDITORIAL LEAD, MALAYSIA
Elliot & Co.

2018 - 2021
MARKETING COMMUNICATIONS ASSOCIATE
Great Eastern Life Assurance Malaysia

2017
WRITING & PUBLIC RELATIONS INTERN
Burson Cohn & Wolfe, APAC

2016
PUBLIC RELATIONS INTERN
GO Communications

2011
CONTRIBUTING WRITER
The Star Media Group

Though unconventional, a core component of my work involves using story-style media pitches to help brands secure more meaningful publicity. I’ve helped clients secure organic media features in some of Asia’s most prominent print, digital, and broadcast publications, including:

Born and bred in Ipoh, Malaysia.
Soon to be based in Melbourne, Australia.
Collaborating with teams and brands all across the world.

Writing from two of the best coffee cities in the world, it’s a happy coincidence that the clients I’ve worked with are as rich in diversity as the cuppa joes I enjoy.

Deep web intelligence. Hospital interior design. Local artisans. Early wage access. Solar-powered waste converters. Genital shavers (yep).

But the one thing they have in common? They’re the underdogs.

While I’m no stranger to writing for multinational corporations and media houses, my passion project is this: the mom-and-pop shops, the crowdfunded changemakers, the small businesses with big ambitions. It’s my personal belief that even the tiniest of ventures can be a force for good in the communities they serve.

And there’s no greater joy than using my words to help them unearth that little spark of a superpower.

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